Google Ads is a very powerful tool in the marketing world. In fact today it has more than 2 million marketers using it. If you are interested in working on a campaign with Google Ads for your school or your agency, you need to think on how to establish your quality score in order to stand out in the international education industry. Improving this score is essential to increase the performance and efficiency of your ads. 

Here are some tips:

Keyword Research and Selection: 

Research and select keywords that are relevant to your ad copy and landing pages. Use long-tail keywords that are specific to your business and your industry. The more specific they are, the lower your competition. Ensure that your ad copy is relevant to the keywords you have selected and that the text is worded in a way that makes sense and is not just a jumble of keywords.

Landing Page Experience: 

Now that your ad is all set up, make sure that whatever your ad promises is reflected on the landing page. If you are offering discounted rates for language courses, make sure that once they click, they go straight to the course offer page. The page should have clear and concise information about your business, and the user experience should be seamless.

Ad Click-Through Rate (CTR): 

When focusing on your ad copy, you need to make sure that it entices the viewer. The more compelling your ad is, the more clicks you get. The more clicks you get, the better your quality score as Google translates the number of clicks on your ad as relevance, improving your overall quality score.

Test and Optimize: 

Like in any other marketing campaign, you need to test different ads, keywords, and landing pages to work out what suits your potential customers best and what works best for your business. Continuously optimizing your ads is important as the historical performance of your ads can impact the quality of your score.

Keep in mind that following these tips not only improves your Google Ads quality score, but can also lead to higher ad rankings, lower costs, and increased conversions. The Google search engine remains relevant to this day, and whether you’re a school, agency, or service provider for the language travel industry, it is a great option when planning your marketing strategy.